The usage of organic hair care products have become more and more popular as people are aware of the dangers of toxics and chemicals that mainstream shampoos can contain. Connectivity Market has conducted a forecast on Hair Care Market Global Trends and provided a forecast to 2024. According to the article the worldwide market for organic hair care market is expected to grow. The article also provides analysis of five forces, such as competitive rivalry, supplier power, buyer power, threat of substitution, threat of new entry.
Zatik Naturals is one of the LA based companies that has been producing organic shampoos for more than 10 years. For the owners Zatik represents the delicate equilibrium of the natural world, a balance the company vows to maintain. As such, all of its products are handmade in Glendale, using fresh raw botanicals cultivated on USDA certified organic farms without the use of GMOs. Their facility also undergoes yearly compliance inspections by USDA-accredited certifying organization, Oregon Tilth.
Garik, who is a chemist by profession, explains how the focus on sustainable, green products was part of an overall lifestyle change for him and his family, driven in no small part by his exposure to pharmaceutical practices.
“I worked in big pharmacy companies developing drugs for years, so I could see first-hand the potency of these drugs and their side effects,” Gary explains. “This led me to want to create something that was still potent but was also safe.”
Not prone to rush, Garik says it took roughly 15 years of tinkering to pin down his approach, combining his scientific mind with a spiritual dedication to cleaner living.
“The turning point was when I decided to use the knowledge I had in chemistry to work with botanicals to create safe remedies for beauty,” he says. “And yes, I changed my lifestyle as well.”
Thus, Zatik's shampoos are free from EDTA, PEG, parabens, fragrances, phthalates and mineral oils. Both Shampoos and conditioners are also good for children as they don’t cause eye tears and are all natural.